I don’t come from a background where businesses mixes with social change, and at the time I was skeptical about nonprofits. But I was motivated by the presentation, and I wanted to know more about Ayllu’s integration of business and good. I grew up in a self-made family, a Philippine version of the ‘American Dream,’ where the bottom-line is profit. My grandparents started with next to nothing, but they had determination. My dad and his siblings helped out with the business early on, helping run the business every day after school. After humble beginnings, my family knows business changes lives. To them, businesses traditionally generates social good through ethical practices and charitable donations.